BAHAMAS – The Curaçao Tourist Board (CTB) can serve as a model for tourism organizations in other countries through its use of data and analytics to address market challenges. So says Vincent Vanderpool-Wallace of the BedfordBakerGroup in the Bahamas.
BAHAMAS
– The Curaçao Tourist Board (CTB) can serve as a model for tourism organizations in other countries through its use of data and analytics to address market challenges. So says Vincent Vanderpool-Wallace of the BedfordBakerGroup in the Bahamas.
Curaçao recently reported nearly half a million permanent visitors in 2022 and it’s not stopping, with January 2023 arrivals surpassing 2022 numbers by a whopping 35 percent.
Curaçao recently reported nearly half a million permanent visitors in 2022 and it’s not stopping, with January 2023 arrivals surpassing 2022 numbers by a whopping 35 percent.
In 2015, Venezuela was Curaçao’s second-largest source of stopovers, accounting for 20 percent of revenue, but by 2022, the island received fewer than 1,500 Venezuelans, a staggering 98 percent drop.
In 2015, Venezuela was Curaçao’s second-largest source of stopovers, accounting for 20 percent of revenue, but by 2022, the island received fewer than 1,500 Venezuelans, a staggering 98 percent drop.
“Their concern was not only to replace the rapidly declining numbers from Venezuela, but also to replace them with visitors who would have a greater impact on the economy of Curaçao,” said Vanderpool-Wallace.
“Their concern was not only to replace the rapidly declining numbers from Venezuela, but also to replace them with visitors who would have a greater impact on the economy of Curaçao,” said Vanderpool-Wallace.
Dates
Dates
The Secretary General of the Caribbean Tourism Organization and Director General and Minister of Tourism of his native Bahamas described Curaçao’s performance as a shining example of the use of data and analytics and praised Hugo Clarinda, Deputy Director of the Curaçao Tourist Board, and Christine Campagnard, head of the business intelligence unit of the CTB, for their vision, insight and actions.
The Secretary General of the Caribbean Tourism Organization and Director General and Minister of Tourism of his native Bahamas described Curaçao’s performance as a shining example of the use of data and analytics and praised Hugo Clarinda, Deputy Director of the Curaçao Tourist Board, and Christine Campagnard, head of the business intelligence unit of the CTB, for their vision, insight and actions.
Data, forecasts and recommendations were completed with assistance from Baker Tilly International. The team analyzed 2.8 million immigration maps from 2010-2015 and extracted critical insights that indicated that a pivot to attracting more flights and visitors from the United States and reducing investment in underperforming markets would provide the best economic outcomes for Curaçao.
Data, forecasts and recommendations were completed with assistance from Baker Tilly International. The team analyzed 2.8 million immigration maps from 2010-2015 and extracted critical insights that indicated that a pivot to attracting more flights and visitors from the United States and reducing investment in underperforming markets would provide the best economic outcomes for Curaçao.
As the Venezuela crisis loomed, Curaçao was also fortunate to have just finalized a tourism master plan for 2015-2022, says Vanderpool-Wallace, who said the plan and its implementation by the CTB resulted in a 48 percent increase in tourism number of stops from the United States.
As the Venezuela crisis loomed, Curaçao was also fortunate to have just finalized a tourism master plan for 2015-2022, says Vanderpool-Wallace, who said the plan and its implementation by the CTB resulted in a 48 percent increase in tourism number of stops from the United States.
The Netherlands
The Netherlands
“CTB has not neglected the other major source markets, such as the Netherlands, which saw a 56 percent increase in the number of stopovers over the same period. But a substantially larger proportion of Dutch visitors were accommodated in bungalow rentals and with friends and family.
“CTB has not neglected the other major source markets, such as the Netherlands, which saw a 56 percent increase in the number of stopovers over the same period. But a substantially larger proportion of Dutch visitors were accommodated in bungalow rentals and with friends and family.
The CTB team resisted the temptation, according to Vanderpool-Wallace, to look for immediate successes to only grow the number of visitors. “Instead, they chose to make steady investments in the identified markets and those decisions have clearly paid off,” said the CTO man, explaining that the analytical tools used also enabled the addition of new sources of information that boosted confidence. in the decisions taken.
The CTB team resisted the temptation, according to Vanderpool-Wallace, to look for immediate successes to only grow the number of visitors. “Instead, they chose to make steady investments in the identified markets and those decisions have clearly paid off,” said the CTO man, explaining that the analytical tools used also enabled the addition of new sources of information that boosted confidence. in the decisions taken.
https://www.curacaochronicle.com/post/main/data-analysis-ctb-basis-for-success-tourism-sector-curacao/
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